5 ways your website can help grow your business
Updated: Apr 20
It's no surprise that the business landscape has changed over the last 5 years. Small and medium businesses are driving the bulk of this change with new and innovative ways of capturing customers interest and attention. Let's explore what makes online presence such a crucial part of growing a business.
Today it's more important than ever to fully leverage the power of the web to get your customers attention, show them the value you bring and make the sale, but for many business owners this can seem like a daunting task, and make no mistake about it, IT IS!
Not only do you have to have A website, you have to make sure its a great website, you have the chore of keeping it up to date and engaging, beautiful to look at while delivering the information customers are looking for. Then there's social... Most small business owners know they have to use social media to reach the younger demographics, but how? Simply posting on Facebook once a month or posting the next sale on your website isn't enough. These things all take time, energy and knowledge, luxuries that many small business owners simply don't have, leaving these critical parts of a businesses success either none-existent or unfinished and ultimately impeding growth.
There are 5 major ways that a beautiful website and strong web presence can help grow your business faster than you could ever do on your own.
5. Gets your name out there
This one may seem like a no-brainer, but have you really thought about the impact your website and web presence have on your business? Let's dive a little deeper, shall we? For example, did you know that according to yelp.com over "85% of consumers start searching online for goods or services" before ever picking up the phone or getting in their car?
Think about that for a minute. That means that over 85% of your potential customers are looking for businesses like yours online first. If you don't have a great website, and no way to get in front of your customer with a solid web presence, how do you expect to capture their attention and earn their business? Elevating your website and strengthening your web presence can ensure you're right were you need to be to capture your next customer.
4. Keeps existing customers engaged
Earning a potential customers attention is hard. Earning their business is even harder. That's why keeping your website content fresh and ever changing is important. It continues to engage existing customers and continues to build trust. Make no mistake about it. Just because a customer chose you one time, in no way guarantees that they'll continue to choose you in perpetuity. Earning their business is a journey, and one that relies heavily on keeping them engaged and browsing and reading and involved!
A great website alone cannot guarantee that you'll get repeat business and that your existing customers will stay engaged, by any means, it is however, a critical part of a larger framework of being visible and being top of mind for customers, in a good way, with good customer service and a great product or service, all which work together to keep customers coming back to you.
3. Helps answer questions, before they're questions
Many business owners find themselves going through the same sales pitch time after time and answering the same questions over and over. These are all things we've all experienced before. Your website can be an invaluable tool to help answer these questions and minimize your sales pitch to customers. How? By answering their most common questions and addressing their concerns up front, from the first time they visit your website.
A well thought out homepage and well written FAQ section, can decrease how much selling you have to do by identifying and answering the most common questions potential customers have about you, your business, and your product or service.
2. Builds trust to earn your customers business
The single largest success factor in business is your brand's ability to earn trust. Without trust you don't make the sale and without the sale you can't grow. The website is a critical element to building that trust. When designed and built correctly, your website can build rapport with a potential customer by engaging them with content, informing them and answering questions, and of course showing them that you're a true professional.
A potential customer builds trust by learning about you and your business and they can't learn anything new and continue the journey of building trust if your website hasn't been updated in 8 months with anything worth reading. You lose their attention after the first visit and likely will not regain it anytime soon.
1. Saves you time
Every business owner knows that time is a precious commodity. Time is money. There is a high correlation between the amount of time you spend on something and it's future success. Unfortunately, it seems that almost every aspect of the business requires your full attention all the time, a website and online presence are no exception. Running and growing your business is hard enough without the added stress of planning, updating, and managing a website in addition to everything else.
A great website can help you decrease the amount of time you spend on building your online presence by unifying your website, content creation, social media and customer management functions with a single pane of glass approach.
Weblii specializes in helping individuals and small businesses create beautiful, mobile-friendly websites, that help you run your business with features such as social media integration, customer management and invoicing, marketing emails, and of course analytics, just to name a few. Building a business is hard enough. Let us help you make a great first impression. Get started today at www.weblii.co/success.